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Playing On Fear And Fun, Hospitals Follow Pharma In Direct-To-Consumer Advertising

Screengrab-from-the-University-of-Pittsburgh-Medical-Center-commercial---iSpot.tv-screengrab Screengrab-from-the-University-of-Pittsburgh-Medical-Center-commercial---iSpot.tv-screengrab
Playing On Fear And Fun, Hospitals Follow Pharma In Direct-To-Consumer Advertising Shefali Luthra, Kaiser Health News The scene is shadowy, and the background music foreboding. On the TV screen, a stream of beleaguered humans stand in an unending line. “If you’re waiting patiently for a liver transplant, it could cost you your life,&rdq...
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